This is the Second Sight Logo Design & Branding
Important information points i gathered from the Logo design brief :-
- The company was a new startup that specialise in Laser eye treatment
- The logo must emphasis a modern corporate look and feel, I was given the task to come up with a catchy name for the new startup business.
- Given full creative control over colour choice, the branding colours i choose were “Green” apparently the colour green symbolises the master healer and life force, It was believed green was healing for the eyes. So Second sight are your master healers to give a second lease of life to your eyes. I also designed the eye icon with a light blue / green colour.
- As always i designed to work in black and white concepts without loosing the green colour.
- Come up with an icon for the brand that reflects the company. an eye was fitting for the nature of the treatment that is been performed.
Other concepts we designed and explored, and the final design was chosen.