About The myth of the - 3 click rule

In this article AJR discuss About The Myth Of The – 3 Click Rule

In Website design, the three-click rule is a non-standard measurement for usability. The three-click (or 3-click) rule notes that no product or piece of content should ever be more than three clicks away from your Web site’s main page. The three-click rule was made popular by Web designer Jeffrey Zeldman in his book, “Taking Your Talent to the Web.”

Simply put “The three-click rule says that any part of the website should be reachable within three mouse clicks.

There is no such thing as a 3-click rule.”

There is, however, a 3-click myth.

This myth is so widely spread, that everyone with a remote knowledge of how the web works, “knows this”. The actual truth is far from it.

Three clicks is somewhat glorified in 2001 book Taking Your Talent to the Web. There is however, no hard evidence to support this claim. Quite the contrary. Many usability experts have proven that people actually don’t care how many click it takes to take them to the goal.

OK, But I Need A Rule!

The problem with rules is that they are somewhat carved in stone. Even if something works today, it might not work in the future. Also, don’t limit yourself by various rules. Think of them as guidelines or best practices.

A guideline replacing the three click rule might be that users actually want results.

Users don’t mind clicking, if they are confident they’re heading in the right direction.

If they have a feeling they are moving towards a goal, they will proceed. Of course, a part of the three click rule still holds. If you are taking them in the right direction, it’s still better to get them there faster.

So, conclusion would be that fewer clicks are in fact good, but not the only thing to take care of.

As always “Thanks For Reading” i will post more articles in time, if you have any requests for a topic area such as Web Design, Graphic Design, Business Branding Related feel free to get in touch by using our contact form.


Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
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