In this article AJR discuss Advantages of Professional Logo Design
Brand Identity Design is the creation of the visual identity, “The Branding”, for a company and/or its clients. As Brand Identity Designers we create everything from logos and marketing collateral, to promotional materials, and even advertising campaigns that establish a recognisable corporate identity.
Advantages of Professional Logo Design
Pride – A professionally designed logo and Brand / Identity system will show that you are committed to presenting your company as a major contender in your market.
Visibility – Most prospective consumers / clients look for highly visible, well-defined businesses, and the “look and feel” of your identity plays a major role in their decision making process.
Credibility – Establishing credibility with a strong visual message in a professionally developed Brand / Identity system, used throughout all of your business and marketing communications, will keep you a step ahead of your competition.
Appearance – A professionally developed Brand / Identity system positions your company to work with larger organisations and increases your margins by allowing you to set premium rates for your products and / or services.
Retention – Most people remember what they see much better than what they hear or read. Having a consistent visual identity throughout all of your business and marketing communications will keep you at the forefront of existing and potential clients’ minds when they have a need for your products and / or services.
Differentiation – When partnered with a strategic marketing program, a well-designed logo and a strong identity system will position your business far above the competition in your market.
Stability – Even if you are unable to claim that you’ve been in business for “over 30 years”, having a functional Brand / Identity system gives the impression that your business is dedicated to the industry you serve.
Support – When you present a well-rounded business package, your business goals and objectives are more clearly defined and this will improve your chances of getting venture capital or other forms of financial assistance.
These are just some of the advantages of a logo. To find out how we can help your company get in contact with us for a free consultation.