In this article AJR discuss about Creating Your Blogging Voice Effectively.
There is allot more to your blog than just writing it. While having an active blog on your website is a great start, you are kind of missing a bigger and more important point: why your website visitors will read your blog instead of another websites blog. The very best way to design a blog that is both intriguing and bookmark able is developing a friendly and unique tone within your writing and content. If you sound like every other business blog, people may not take you too seriously and will find someone who has a more interesting feel and tone to the content they are providing on their website.
But standing out doesn’t necessarily mean you should make a mockery of your business, and making sure you are standing out in the right way is of utmost importance in the long run.
So, what IS your blog voice?
Simply put: tone and personality. It is how people figure out what you are all about. It is how you sound whenever you post your content on your blog, and if it’s consistent, people will form a pretty firm picture about what they think about you. Yes, your website visitors will judge you, and it’s your job to make sure they judge you in a way that is positive.
Umm…well. How do I do that?
Believe it or not, it is not too hard as long as you have a blogger that’s both human and has a personality of their own. Some writers write so much they become a kind of organic robot that knows how to put words together into sentences. Some writers just need some “warming up” before their posts sound more human. If you don’t like writing content for your blog you could find a writer that likes writing and is not just in it for the money so they can develop their talents while they work for you. Or if you are like me you can write your own content for your blog.
What are you trying to say, and to whom?
Who are you writing the content for? If you are writing for friends or people you want to be your friends, your tone will be different than if you’re writing for a bunch of people you don’t know and don’t want to know. Make sure you blog for the people who read your blog and not for your competition. Competitors will often read other websites and blogs to see why they are being successful. You care less about them and more about appealing to your target audience.
Is your audience one that is made up of children, adults, teenagers? What would you imagine this group of people do on the internet all day, and ultimately what do they want? If they expect a friendly image out of your company because you sell clowns for birthday parties, then that’s exactly what your blog should market. If they expect you to be professional because you deal in millions of pounds of stock, then that’s generally what you should be (as long as you can maintain a friendly feel, too).
Who are YOU? And who are you representing?
Who you are is much less important than who you would like to be in your posts. Even if you’re a standard businessman with little to no time to have any personality doesn’t mean you shouldn’t try to have some in your posts. If you are trying to be a friend to your readers, then that’s exactly how you should sound in your posts; if you are trying to simplify something that’s super complicated, you can do that too. If you’re a gifted storyteller, use it to your advantage and form a persona for yourself that is appealing to your audience as a whole.
And who are you representing? Check out your niche and see what it looks like. Are you trying to be like them, or are you trying to be unique and different in a way that works for your industry? Are you trying to attract rich, quirky investors, or the everyday person who just likes what you do – and what would the other people in the industry say they want to attract?
Last, but not least, be original. Your voice will form over time, and you will get smoother in your writing and the way you like to sound. A proper blog voice brands your business with a certain feel which is important when people try to recall your name. Remember “People buy into people more than they do businesses”, even if your blog post is not trying to sell or promote a product or service, you are just publishing content to gain trust and provide your website visitors with valuable content or knowledge it all adds value to your viewers and potential clients, it will elevate you as a person and your business.