Features You Can Include in Your Business Website.

In this article AJR discuss Features You Can Include in Your Business Website

Prior to focusing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be correctly planned into the new layout and design.

When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to attract new visitors and how will you get people to come back again?

Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.

News system/Blog (great for seo)
Event Calendar
Search function
Member signup / additional features
Newsletter signup
Photo gallery
Restricted access area
Downloadable documents
Online directory
Appointment bookings

Slide show
360° virtual tourForms
Contact form
Quote request
Application form (employment, membership etc.)
Registration/booking form
Order form
Online Store
Customer reviews
Star ratings
Weekly/monthly specials
Product of the month/week
Related items
Reward points system
Link to specifications pdf’s
User videos
Discount vouchers
PayPal integration
Payment gateway integration
Social Media

Link to Facebook page
Link to Twitter account
Facebook ‘like’ button
Facebook news feed
LinkedIn profile
Twitter latest tweets
‘Share’ button
Pinterest/Flickr feedsPlugins
Maps (Google, Bing etc.)
Commenting engine for your blog or products


Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don’t choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.

If you don’t have the time and its a must have feature that needs maintenance AJR provide website maintenance packages to keep your business website up to date and running smoothly.


Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
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