In this article AJR discuss Features You Can Include in Your Business Website
Prior to focusing on what the design of your new website will look like it is important to decide what features and content the website will incorporate so that these can be correctly planned into the new layout and design.
When choosing the features and content for your website it is important to consider who your target audience is and what information you would like to convey. How do you plan to attract new visitors and how will you get people to come back again?
Listed below are some website features that we can offer. It is important to only choose tools that are useful and relevant to your business and clients. Choosing features which are useful and relevant will have a much bigger impact on the future success of the new website than something which looks exciting but adds no real value.
News system/Blog (great for seo)
Member signup / additional features
Restricted access area
360° virtual tourForms
Application form (employment, membership etc.)
Product of the month/week
Reward points system
Link to specifications pdf’s
Payment gateway integration
Link to Facebook page
Link to Twitter account
Facebook ‘like’ button
Facebook news feed
Twitter latest tweets
Maps (Google, Bing etc.)
Commenting engine for your blog or products
Some of the above features will take time and effort to maintain. As part of your decision on what features to include you should consider who will be maintaining the features and how much time they will be able to commit to this. Don’t choose features that need to be constantly updated unless you or a member of staff has the time and commitment required to keep them up-to-date, However if you are able to put in the time, a dynamic website can be a very powerful marketing and communication tool.
If you don’t have the time and its a must have feature that needs maintenance AJR provide website maintenance packages to keep your business website up to date and running smoothly.