Images Are Worth a Thousand Words.

In this article AJR discuss Images Are Worth a Thousand Words

You know the old saying, “A picture is worth a thousand words”. Well this is true for your business website and blog also.

I’m not saying that in order to be successful you need to have images, but it goes a long way in terms of conveying emotion, building a brand image and creating individuality and personality for your business website.

Convey emotion by adding a images

As human beings we are highly responsive to visual signals (pictures, images) whether we admit it or not. Pictures have the ability to make us feel happy, excited, disgusted, and curious among other things.

We can remember a famous brand just by seeing their images and can even reminisce years into the past to a moment in our lives where we were affected emotionally by a specific event simply by looking at an old picture.

Images can also warn us or give us clues about to what’s to come and what to expect from a product or service. Magazines understand the basic nature of human beings and our inability to ignore powerful images. Along with powerfully emotional headlines ,pictures that capture stunning moments in time stand prominently in our view peaking our curiosity and changing our mood instantly.

Use images in your content to bring it to life

Adding a picture to an article or a post can add several advantages to your website. First off aside from powerful headlines people are drawn involuntarily to the pictures they see on your site.

Images convey emotion about what you are talking about in a powerfully sensory based way and gives additional depth to your content. Good images create an atmosphere that people want to invoke themselves in and be a part of.

If your visitors can relate to and connect with your images you’ve increased the likelihood that they will return. Second, images can create a personality for your website and help your brand stand out amongst the crowd. The more your images attract the eyes, minds, and hearts or your visitors and readers the more they will remember you and your brand, and the more likely you are to build relationships and gain return visitors.

Third, Images give your visitors and readers a break from all the content. Overwhelm has an amazing ability to scare people away. Give them something to focus on and relate to other than content and they will definitely appreciate you for it!

Pictures have the ability to make your website look more professional

As a small blog or business owner having high quality images can help make your site look more professional and high-end.

This can be helpful when starting out because visitors that aren’t familiar with you are looking for reasons as to whether or not they should stay on your site, and having high quality pictures can give you a professional look that will appeal to those that question your websites significance or authority.

Remember pictures should be used as a way to create emotion.

Emotion is the driving force in all societies (at least that I know of) and your ability to convey it is what will either help build your brand or hurt it.

Why a picture is worth a thousand words

I’m sure by now you are well aware of the power images have over the human mind and how proper use of them can convey deep emotional connections with those who visit your site, but on a scientific (cognitive) level images are unconsciously persuasive.

They affect how we see ourselves and the world around us and enhance the likelihood that we will take certain actions to stay cohesive with our identity.

Yes, pictures are powerful and when used in the right way they can influence our readers, customers and our society, but they must flow well with our content or they may end up leaving a bad impression.

So, what about you? Do you believe a picture is worth a thousand words?

Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
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