In this article AJR discuss – Instagrams redesign and What it teach us about the process
Every time a company or business redesigns their logo or refreshes their UI (User interaction), it is usually accompanied by people screaming from the hills that its a bad move and they don’t like it,Then you have the other majority of people who like the change and can see the benefits and the reason behind it. So it it is not really anything new that when Instagram unveiled their newly redesigned apps on 11th May 2016, there was an uproar criticizing the new design.
But different people for you – change is hard and design is subjective. Is there a way to look at it that isn’t just a visceral gut reaction? Are there things that we could actually -gasp- learn about the process of design? and that is what this article is going to cover. Here is a lesson about what the redesign can teach us all.
Branding and Design is not just about the Logo Design itself
Changing such a big company and iconic logo will always be a big task for any designer. and yes, logo recognition is a very important part of company branding. That is why logos for brands such as Apple, Microsoft and Kellogg’s Corn Flakes, Nike, McDonald’s, i could go on forever! but these logo’s and brands are so iconic. but Instagram’s new design goes beyond that.
Their new design encompasses their entire suite of apps, so now everything looks like they belong to the same family. Instagram is still the flagship, but they now all share the same ‘rainbow background’ and simple design concept.
The other message the logo design is the evolving nature of Instagram itself. When it started, their previous logo made sense for a tool that was about applying retro-looking filters and sharing the results with friends and family. Fast forward to the present day. Instagram has become much more than that. As one of the leading social media platforms, it is no longer that unusual photo sharing app, but a trailblazer with innovative tools like Hyperlapse and Boomerang. It’s skeuomorphic design no longer encompasses that – and thus the flattening of their logo, despite looking simplistic makes sense. Which brings me to the second key learning.
The key purpose of the design is the overall user experience
The bigger part of the design is the simplicity of the UI (user interface) within the app itself. The interface elements now fade into the background, making the user-shared content the main user element it brings into ficus. It’s not just the color scheme that’s changed, the icons buttons have also been simplified, making the entire user experience a lot less distracting. For a network that is all about sharing moments, these images and videos now pop!, looking better than before.
Another added advantage is that if they were to incorporate new features, a small splash of color can really help guide the user.
So whether you think the new design is ‘trash‘, when you look beyond the new logo redesignand see the bigger picture, there is something we can learn from this after all.