Over Thinking Your Business Website Don't

In this article AJR discuss Over Thinking Your Business Website? Don’t!

The number one most common problem we come across during the website design and the build book process is that customers massively over think their website.

They want too much from it (and usually without paying for it).

Imaging a shop window. Let’s say it’s your favourite high-street retailer. They use eye-catching design to grab your attention, they feature new and fashionable products, they use simple but effective graphic design, and that’s about it.

A very good example of simple but yet very effective design is Apple they use a very basic design in there branding and marketing materials but it works..! i am not an apple fan boy but they do have quality products and a focused marketing strategy.

It’s highly unlikely that as part of that display you will find every scrap of detail about each individual product – barcode, product name, item description, sizes available, conversion chart for sizes, colour choices, price range, etc.

Instead, that minimalist but well thought-out window design has the sole purpose of grabbing your attention and getting you to go into the shop to find out more.

Your website needs to take exactly the same approach.

Your website is in fact your shop window. It is the place where you need to grab the attention of passing visitors, and make them want to contact you to find out more.

Less, as they say, is more or the term “less is best”.

Provide your potential customers (visitors) with enough information to wet their appetite, and give them easy ways to get in touch with you to find out more.

The getting in touch part is the most important part and is very essential. Why? Because once they contact you they have taken the first step in creating a relationship with you. And it is relationships and trust that make money.

So, think about your website. Have you made the fatal mistake like so many others and tried to cram every last scrap of information onto your web pages?

If you have then it may be time for a rethink of your strategy. If you are needing a business website or help in any way then don’t hesitate to contact AJR Designs – Website Design In Rotherham

Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
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