Quickly Growing Trends In The World Of Web Design

In this article AJR discuss Quickly Growing Trends In The World Of Web Design. The web is evolving quickly and design is not far behind. There have been lot of changes and new technologies have been introduced that completely alter our image of a website. Even a single google algorithm change can quickly make your website obsolete. To ensure your website design is kept up to date, Take a look at the growing list of web design trends.

Here we take a quick look at Quickly Growing Trends In The World Of Web Design:


Your website home page should have a clear, concise message that tells who you are and what you do in a matter of seconds. This should be the first thing a visitor sees on your site. If visitors can’t determine what you can do for them quickly after they land on your website, they’re likely to leave and never return. Capture their attention instantly with a meaningful message.

Minimal Content

When talking about landing pages and call to actions earlier there was lot of focus on stuffing lot of information and then directing the users to a product page. Now things are getting simpler and considering the use of responsive design and mobile browsing the focus is on sending a message across in a short text and a simple call to action. After all, who’s got the time to read so much!


Your website should tell your unique story using a combination of text and visuals. Storytelling has been a popular web design trend for a few years now, and it still holds great value. Show visitors who you are, where you came from, what you have to offer, or anything else you want them to know through video, animation, or photography, or lead them through your web page or website by getting them to scroll down or click somewhere. In order for your story to be portrayed successfully, it needs to be carefully and skillfully thought out and implemented.

Authentic and Original Photography

Forget the stock photos! Get out the camera and take your own photos, or hire a professional photographer to take photos for your website. Cheesy stock imagery can project an unauthentic vibe, which you don’t want on your business website. You want your website to help you build trust with your visitors. Be original and relatable by integrating fun illustrations, bold typography, animations, and authentic-looking photography.

User Interaction

The microinteraction trend was huge in 2015. A microinteraction, according to microinteractions.com, is a contained product moment that revolves around a single task. Examples include setting an alarm, choosing a password, Liking something on Facebook, we as users are expected to engage in thousands of micro-mini interactions. Micro-mini interactions are basically microinteractions broken down into steps. If an example of a microinteraction is setting up a new password, a micro-mini interaction would be typing your password into your computer. Another would be retyping it to confirm, and another would be clicking the submit button to set it. Web designers and programmers will have to pay close attention to even the smallest details when building websites in order to make micro and micro-mini interactions as intuitive and effortless as possible.


The colour scheme of your website is important because it can influence the thoughts and emotions of website visitors and in turn the conversion rate of your website. To get an idea of what colour trends will be popular in 2017, Pantone publishes an influential list of colour combinations annually. This year, Pantone’s colour of the year is “Greenery”.

The popularity of Google’s Material Design means that the colour combinations used within these design guidelines will likely influence colour trends. Duotone images are another colour trend to look out for in 2017. Popularised by Spotify, these images use only two colours to create a vibrant and striking effect.


Just like shadows and 3D elements, gradients are making a comeback. Not as garish as some from the web 2.0 era, they tend to be a bit more subtle and stylish.

Unique Illustrations and Custom Graphics

Unique illustrations are an interesting way to communicate your brand message, improve its recognition and display its personality. Given the increasing competition for brands, a strong visual identity that uses custom illustrations will help a brand stand out in a crowded marketplace.


Cinemagraphs are high-quality GIFs or videos that display a sequence on an infinite loop. They are becoming increasingly popular because they are effective at capturing a website visitor’s attention, and in turn increasing the likelihood they will convert to a lead or paying customer.

They are effective because the novelty of moving images is visually appealing in comparison to regular static websites. Their ability to gain and hold website visitors attention makes cinemagraphs a web design trend that will grow in 2017.

Parallax scrolling

With new technologies like HTML5 and CSS3 designers are experimenting with various in-browser effects. You can have a slow moving background with a normal front and have a 3d effect while scrolling.

If done correctly it can provide a very unique user experience and give you a great looking website to wow your visitors.

Progressive Magazine Layouts

Progressive layouts are very appealing and quite a lot of new sites are now using it. It is very trendy and fresh.

A “progressive layout” is used to display a series of content which is supposed to be displayed on a website in a specific order. The layout is a substitute for the menu tab or navigation bar and allows users to browse through lot of information very easily.

The only trouble with such a design might be that it may not be easy to navigate as the layouts usually only have one direction.

More Varied Big & Bold Typography  

As the display resolution of website visitor’s devices becomes sharper and typefaces become easier to read, web designers will be able to experiment with their designs on typography. Expect typography to be big and bold, placed against a clean and minimal backdrop.

Full Page Width Videos

Instead of adding videos on pages they are now being used as page backgrounds and specially on the homepage. These are becoming great storytelling ways for brands and increase engagement drastically.


User agent detection to know the users device, using location to tailor content, using their screen brightness to optimise the design are some of the ways to make your website more suitable and personalised for a user and drive engagement.

Open Composition

One of the most common and popularly used web design trends is open composition. Basically, it is loosely suspended items that are moving off screen and will gain a popularity basis that only. One example is the website of Romain PSD and distribution of elements on this website shows that it will still exist somewhere beyond the limits of the system.

GIFs and Animations

Using animations and GIFs is the other latest trend of web designing.  Nowadays, GIFs are everywhere and it’s great too. It provides you a richer product experience and explains workflow in a better way, but keep in mind and don’t overuse them. Therefore, with various GIF creation tools, web designers are not limited to their design process.

Fixed Scrolling Navigation

Navigation is made to help users to move from one point to another on the website and by keeping the navigation menu at the fixed place it allows users to navigate the website from any location on the page. This is becoming easier with various plugins easily available on the web. Further, fixed navbar is also very handy for mobile users.


This is the other very famous web design trend and many designers are creating asymmetric layouts with perfect and balanced execution. This is a simple, basic and clean web design trend and anyone can use it easily.

All Caps Corner Links

This trend is also spreading rapidly among web designers. Almost every professional business and startup is using all caps text styles to create a web design which is more attractive and symmetrical. Further, this web design is also becoming a signature style for a clean and crisp navigation.

Decorative Details

An approach to details is also changing from the past few years and there are many elements that have decorative functions. In this web design buttons are rarely created as harsh rectangles with some eye catchy texts inserted in the middle. Further, they are often designed as soft and shifted dashes. Another famous button style is to develop spectacular hovers in the canvas like many websites do.

Material Design

Another superb web design is material design which has been developed by Google in the past few years and after it is being rolled out across its various applications at a very high speed. It is basically a new and innovative way of designing to create a hierarchy of meaning and importance of any page. Further, it also uses various geometric shapes to visually enhance their website and create depth in that.

Responsive Web design

Was once a trend now i believe is a necessity and a requirement to web standards and search engine ranking factor as its so important i have left it on the list.

Is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

The web design landscape is evolving rapidly and embracing these changes would help you stay at par with what others are doing and where the industry is heading.

Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
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