In this Article AJR will discuss the importance of having a – Responsive Website Your Business in Their Pocket.
Having a website that is responsive or another term you may be familiar with for this is (a mobile friendly website) is a must for your business website.
Because, times have changed and technology and design keeps moving forward and advancing at a rapid pace. No longer do users research a business while sat at a desk on a desktop computer. Your potential customers are viewing your website on the go, whilst commuting to work and even sat on their lunch break using there mobile phone or tablet device.
Our Live Chat shows when a visitor views our site we can see what device or computer it is been viewed on it even lets us now the make and model, so from this info we see the majority of the devices are tablets and mobile phones.
The point here is, we live in a digital world where mobile devices have become something most people cant live without, we all rely on our mobile phone or tablet device for something!
When your website works well on a mobile device, you are essentially putting your business into your customers’ pockets. You and your services can be reached any place and any time.
But just because your website is mobile friendly does this actually convert into more sales and service leads?….Yes it will as long as the site has been developed with the customer interaction and overall experience in mind (UI,UX Design) as well as creative compelling and engaging visual graphic design, this will set your websites visual appearance part from the rest of the websites your customers will be viewing as you want to stand out in the crowd.
Responsive mobile friendly websites are vital to business success and growth.
Here are some top reasons why you need to have a mobile friendly site…
Mobile device usage is overtaking desktop and laptop use
It’s no secret that we are a generation obsessed with technology. There is a need to be connected all of the time.
And because of this, mobile usage is increasing rapidly. So much so that earlier this year it actually surpassed desktop and laptop internet usage with 80% of customers using the internet on their smartphone (Mequoda).
Never has it been more important to have a mobile responsive friendly website. If you currently don’t, you are potentially missing out on 80% customers that have a mobile phone or use a tablet over their laptop for internet browsing and i can confirm working in the IT field that most of my customers will explain to me that the generally use their iPad to internet brows rather than turning on the laptop as its quicker and easier, more convenient to do so. Can you really afford that risk of not having a mobile responsive website?
Improved user experience
When your customers are happy, your sales will rise.
According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. Compare that to this statistic from a Google survey: 48% of users said that if a site did not work well on their mobile phone, it made them feel like the company didn’t care about their business. Ouch.
The speed of a mobile responsive site is also significant. Keynote found that users expect a mobile webpage to be responsive within 3 seconds. More than 16% of users will click straight off your website if a page loads too slowly (Visual).
Whether or not your mobile responsive site works has serious effects to the overall user experience and interaction and the way customers view your brand.
Essentially, have a poor mobile responsive website and you’ll end up with less customers. This is why you need to get it right and your customer base, sales and brand reputation will grow
Google ranks mobile friendly sites higher than non-mobile friendly sites
Google absolutely loves mobile friendly websites. In fact, it loves them so much that having one increases your ranking within Google’s searches on mobile devices.
As of April 21st 2015, Google updated its top secret algorithm to process factors like responsive design, mobile readability and page loading time on mobile devices to determine a website’s search ranking.
We all know how important it is to get a higher position in the search engine results with 61% of global Internet users researching products online (Interconnected World). So anything you can do to bump up your ranking position on Google is essential.
Mobile Beats Desktop Shopping Activity
More and more people now shop online via a mobile phone or tablet computer. According to the Guardian, 52% visits to online retail websites were from mobile devices and 36% purchases were made from them.
Vcloud say that 69% of consumers worldwide between 18 and 39 use mobile devices to research products before they buy, and 44% use tablets.
And to top that, Keynote found that a mobile responsive site makes two of three website visitors are more likely to do business with that company to purchase products or services.
So essentially, having a mobile responsive website increases your sales. But to really take full advantage of this, having a mobile responsive e-commerce website will make it easier for potential customers to buy your products and services within a few clicks.
Call to action
Having a mobile responsive website gives you access to mobile-specific features like location mapping and the click-to-call button. Within one click, customers can phone you or find your location. This is vital because it makes it easy for customers to get in contact with you.
The location mapping feature is also important. Customers now find websites through location-aware technology that connects users to relevant businesses within a close geographic proximity.
These two features can really boost the number of customers who get in contact with you.
Almost 1 billion users around the world regularly access the internet on their mobile device each day ( Mobile Industry Review ). Having a mobile responsive website makes it easier for potential customers to find your products and services and more importantly increases the potential for your business to gain more customer leads.
Mobile responsive websites also provide you with higher volumes of traffic to your website. viewing a website from a laptop or a desktop computer is limiting as they can only be used in limited places. But then compared to, mobile devices that can be used in any place and at any time. The higher level of connectivity that a mobile website creates for you potential customers, means more visits to your website that will most likely open up more leads, meaning higher sales.
Surprisingly, there is still a large amount of websites that do not adopt responsive web design, despite the endless benefits of it and google ranking factors. I personally will click off a website if its not responsive as i don’t want to zoom in to click the navigation and scroll across the screen to read information.
Having a mobile friendly website still gives you an edge over your competitors. And who does not welcome that?
A few points to end with
It is quite obvious that mobile responsive websites are essential to all business websites. The use of the mobile device is already overtaking desktop usage and is set to exceed it even further down the line.
This year, Google has changed their algorithm to account for mobile friendly websites in the process which determines a website’s ranking position.
Having a mobile responsive website has shown to have positive effects to the way a customer views your brand as well as the likeliness of customers buying your products or services.
But in a nutshell, if you ignore mobile responsive webdesign you are setting yourself up for failure with your business website.
So what are you going to do about it?