The EssentialsNeeded In Web Design

In this article AJR discuss The Essentials Needed In Web Design

Website design and marketing is continually evolving at a rapid pace, in order to keep up with both advancements in technology and the changing behaviour of visitors.

As such your website design and marketing process will never truly be “complete”, but instead should also evolve at the same pace.

There are however a few key design and marketing “essentials” that have a proven track record. Wherever possible you should look to build these key points into your web design and web marketing campaigns.

1. If your page is wide use columns to break down text into more manageable chunks, and follow a natural reading path of left to right.

2. All images should have captions. Images of faces looking out of the page get the most attention.

3. Use Black or Dark Grey text  on light backgrounds for the best readability.

4. Use a “call to action” on the bottom right of each page.

5. Don’t use background images behind text as this causes readability issues. If you do make sure to overlay pictures so the text is readable.

6. Don’t use BLOCK CAPITALS (even in headlines)… ever!

7. Avoid using any bright red colour as this portrays “warning”.

8. Back links are essential for good SEO.

9. Use Social Sharing Icons to improve engagement and increase your reach.

10. Use a “Reviews / Testimonials” page.

11. Offer a free brochure etc. on your home page in exchange for a mailing list sign-up.

13. Use dense Meta tags that are fully descriptive of the content of your page, and use different Meta tags for each individual page.

14. Use keyword phrases to better match live search engine searches. These too need to be as descriptive of the pages content as possible, contain your keywords, and should not be the same for each page.

16. Use accreditation, company memberships and logos etc. to boost credibility.

Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
Bring Your Business To Life! Get In Touch
10% Off Design For 1 Month Only! Contact Us