Tips to Develop Your Online Reputation.

In this article AJR discuss Tips to Develop Your Online Reputation

A business reputation can no longer come only from a firm handshake and a confident demeanour. Instead, the reputation of principal employees and the business is formed from an online presence. A potential business associate can look up information online, perhaps from your social media accounts, blog posts, organisation affiliations or anything that is written about you. If the information they find does not give them the right impression, you are likely to lose the potential connection.

For an in-person networking event, the rules are common sense. Practice good personal hygiene, dress professionally, and be friendly. The online personality has a different set of rules. Here are five tips to follow for developing your reputation online.

  • Use a well-chosen email address. Ideally your professional email should have the business domain. If you don’t have a website for various reasons, then a second alternative would be a Gmail referencing your name or business. Avoid unprofessional or personal phrases like “littlepiggy22”. The email is vital for building business credibility
  • Keep the email signature sufficient, not extravagant. The options for dressing up an email including template, fonts, colours and inserts can be overwhelming. The feel of your email should be representative of your industry. A good default is informative and simple. Avoid the background art as it can be difficult to read through and print. Instead, include your name, title, and contact information. Font and colour should be simple and not overpowering. A scaled down business logo could be added.
  • Website should be kept current and fresh. Remember, that what is seen and written creates a feel about your business. Make it worthwhile and helpful. A customer will use the information you post to make a decision about you and your company. Our Reasonable cost effective webdesign packages make it incredibly easy to get a clean responsive website online.
  • Always be conscious of your online reputation. A simple Google search with your name, an associates name or the business can reveal a great amount of history to a potential client. A comment to an article, reference from a blog post, or social media posts will display; for years back. Conduct a search of your own to see what you find. You might consider using a service to make positive results display at the top.
  • Make an impressive social media presence. Choose the platform most appropriate to your business, and invest time and thought into creating a clear and decisive representation of who you are. This will help in directing searches to the content you want the customer to see.

An oversight in any one of these areas may have a marginal impact to your business, but a coordinated effort of all five segments can create a strong and confident impression; encouraging potential customers to utilise your business or service.

A business reputation can no longer come only from a firm handshake and a confident demeanour. Instead, the reputation of principal employees and the business is formed from an online presence. A potential business associate can look up information online, perhaps from your social media accounts, blog posts, organisation affiliations or anything that is written about you. If the information they find does not give them the right impression, you’re likely to lose the potential connection.

For an in-person networking event, the rules are common sense. Practice good personal hygiene, dress professionally, and be friendly. The online personality has a different set of rules. Here are five tips to follow for developing your online reputation.

  • Use a well-chosen email address. Ideally your professional email should have the business domain. If you don’t have a website for various reasons, then a second alternative would be a Gmail referencing your name or business. Avoid unprofessional or personal phrases like “littlepiggy22”. “believe is or not i had a marketing email from this exact name, put it this way i never opened it, it just went in the spam filter end of!” The email is vital for building business credibility.
  • Keep the email signature sufficient, not extravagant. The options for dressing up an email including template, fonts, colours and inserts can be overwhelming. The feel of your email should be representative of your industry. A good default is informative and simple. Avoid the background art as it can be difficult to read through and print. Instead, include your name, title, and contact information. Font and colour should be simple and not overpowering. A scaled down business logo could be added.
  • Website should be kept current and fresh. Remember, that what is seen and written creates a feel about your business. Make it worthwhile and helpful. A customer will use the information you post to make a decision about you and your company. Thousands of quality templates and WordPress have made it incredibly easy to set up a clean website.
  • Always be conscious of your online reputation. A simple Google search with your name, an associates name or the business can reveal a great amount of history to a potential client. A comment to an article, reference from a blog post, or social media posts will display; for years back. Conduct a search of your own to see what you find. You might consider using a service to make positive results display at the top.
  • Make an impressive social media presence. Choose the platform most appropriate to your business, and invest time and thought into creating a clear and decisive representation of who you are. This will help in directing searches to the content you want the customer to see.

An oversight in any one of these areas may have a marginal impact to your business, but a coordinated effort of all five segments can create a strong and confident impression; encouraging potential customers to utilise your business or service.

Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
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