What is Company Branding Design AJR Explain.

In this article AJR discuss What is Company Branding Design AJR Explain

Every business has a product or service that it markets to its target audience, but what are those intangible things that you want your customers to know? What are those things that you can’t physically put in their hand or do for them, but you want them to experience? What is Branding?

These intangible business elements – values, beliefs, philosophies and more – are just as important as the products or services themselves. They define who you are and why you are different. In a sense, they are your business’s foundation. Through branding, your customers better understand your true identity.

As an extension of your company culture, your brand communicates your company’s core principles, values, approaches and philosophies. It serves as a voice for you when you are not around. It tells customers who you are, what’s important about your organisation and what they can expect from your products and services. Certain brands resonate on an emotional level with customers because these brands communicate a shared system of beliefs and approaches.

Once consumers relate to a brand, it will hold more influence than the competition. Along with the intellect and logic that goes into a buying decision, this emotional connection can better ensure brand loyalty for years to come.

When building a brand for a new business, the first thing you must consider is the kind of audience we’re looking to reach. Emotion is a factor that is often overlooked because many graphic designers assume that the important thing is that it works as a whole, instead the thing that matters is the message you want to convey and what you want to represent. It is essential to choose the name that perfectly embodies a concept your trying to convey. At this point we get to the logo design, a graphic in which we choose the right combinations of image and font colours. Brand design contains in itself all the processes listed above to determine the corporate identity or also known as brand identity, and it will also consist of a whole series of accessories required by the business for their visual communication: paper, packaging, brochures, flyers, business accessories for customers and employees.

If your starting up a business or looking for a refresh contact AJR we will be more than happy to help.


Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions. In addition to my full-time career, I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value
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